- Why is Black Friday called Black Friday?
- What stores are having Black Friday?
- What is Black Friday sale in the USA?
- Will Amazon have Black Friday sales?
Black Friday (Black Friday) is the day after Thanksgiving Day (Thanksgiving Day) in the US when traditionally Christmas shopping begins. Particularly popular in the United States, the occasion is gaining popularity in other countries, such as Canada. On this day many retailers open their shops very early, often at 4.00 am or earlier, and offer promotional sales to speed up the shopping opportunity. Black Friday is not really a day off, but many employers leave their employees, thereby increasing the number of potential buyers. Since 2005 it has regularly been the busiest shopping day of the year, although, in news reports, which were not correct at the time, it has long been described as the busiest shopping day of the year.
The name of the day originated in Philadelphia where it was originally used to describe the heavy and obstructive traffic of pedestrians and vehicles occurring the next day of Thanksgiving. The use of the term began in 1966 and its widespread use outside of Philadelphia began around 1975. An alternative explanation was later introduced: that "Black Friday" refers to the period during which retailers fall into a profit position or "in the black".
Because Thanksgiving (Thanksgiving Day) always falls on the fourth Thursday of November in the United States, the day after that falls between 23 and 29 November.
Shopping
The news media has long described the next day of Thanksgiving as the busiest shopping day in the year. In the early years, this was not really the case. For example, Black Friday was ranked between fifth and tenth on the list of the busiest days of commercial shopping in the period from 1993 to 2001, when it usually took the first place on the Saturday before Christmas. . However, in 2003 Black Friday was actually the busiest shopping day of the year and it has maintained that position every year except 2004 when it was ranked second.
Black Friday has been popular as a shopping day for a number of reasons. It marks the beginning of Christmas as the first day after the last major holiday before Christmas. Additionally, many employers give their employees that day's holiday as a part of Thanksgiving, increasing the number of buyers. In order to take advantage of this, almost all big and small retailers in the country offer different types of sale (discount). Recent years have seen retailers working beyond normal hours to maintain an edge, or to maintain direct competition. Such hours include opening your shops at least 4.00 pm or keeping Thanksgiving Day open all night and starting the sale price at midnight. In 2010, Twas "R" Us began its Black Friday sales at 10:00 pm on Thanksgiving Day and then increased competition by offering free cartons of Crayola crayons and coloring books while supplies last. Other retailers, such as Sears, Aeropostale, and Kmart, started Black Friday sales early in the morning on Thanksgiving and continued it until 11.00 pm on Friday night. Forever 21 decided to walk in the opposite direction, opening at normal hours on Friday and continuing the sale until late in the night and working until 2:00 on Saturday morning. Historically, it was common for Black Friday sales to continue until the following weekend. While this trend has largely disappeared in recent years, it is probably due to an attempt by retailers to create a broader sense of inevitability.
Many retailers close to Canada often attract cross-border traffic, so in 2009 several major Canadian retailers created a separate version of the day to launch a promotional campaign to discourage shoppers from visiting the US. Canada's Boxing Day (Boxing Day) has often been compared to Black Friday in terms of retailers' influence and consumerism.
A website illustrating Black Friday selling some content on its website.
Black Friday has recently expanded to countries outside North America, such as Australia and the United Kingdom, by major online retailers such as Amazon or Apple.
Origin of the word
Black Friday as a term has been used in many contexts; It dates back to the nineteenth century when it was combined with a financial crisis of 1869 in the United States. The earliest known reference to "Black Friday" as the day after Thanksgiving was made in Philadelphia in a 1966 publication on the significance of this day:
January 1966 - "Black Friday" is the name given by the Philadelphia Police Department on the Friday following Thanksgiving Day. It is not a word of love towards him. "Black Friday" officially marks the start of the Christmas shopping occasion in the city center and it usually brings heavy traffic jams and too much congestion on the sidewalks when shops in the downtown commercial area from opening to closing It is packed full.
The term Black Friday began to expand widely around 1975, as shown in two newspaper articles on November 29, 1975, both of which have Philadelphia datelines. The first reference is in an article published in The New York Times titled "Army Versus Navy: A Dimming Splendor":
That day every year between Thanksgiving Day and the Army-Navy game - Philadelphia's police and bus drivers call it "Black Friday." In Bicentennial City, it is the busiest shopping and traffic day of the year as the Christmas list prepares and the Eastern College Football season finale draws to a close.
This derivation is also evident in an Associated Press article titled "Fox on Buying Spry Dispit Down Economy" which appeared in the Titusville Herald on the same day:
The shops were jammed. People were constantly moving on automatic stairs. It was the first day of Christmas shopping and despite the poor state of the economy, people were enjoying shopping here fiercely ... A female sales manager in Gimbels controlled traffic police recklessly crossing a crowd Trying to do, he said, "This is why bus drivers and taxi drivers call today's day as 'Black Friday'". "They see it in the context of an opportunity that increases their headaches."
However, the term spread slowly, and in 1985 the Philadelphia Inquirer reported that retailers in Cincinnati and Los Angeles were still unaware of the term.
Accounting practices
Many traders objected to the use of a negative word in reference to one of the most important shopping days of the year. By the early 1980s, an alternative theory began to be promoted: which is that retailers traditionally operated their businesses at a financial disadvantage for most of the year (from January to November) and during the holiday season. During this period, they start their profits the next day of Thanksgiving. When it was recorded in financial records, red ink was used to indicate a negative amount and black ink to show a positive amount in common accounting practices of the time. Under this theory, Black Friday is the beginning of a period where retailers no longer take losses (red) but take their profits (black) of the year to their home. The earliest known experiment, similar to the 1966 example above, which was discovered by Bonnie Taylor-Blake of the American Dialect Society, is from Philadelphia in 1981, and is one of many competing possibilities of the theory of "black ink". Presents as:
If this day is the biggest day of the year for retailers then why is it called Black Friday?
Grace McFeely of Cherry Hill Mall said because this is a day when retailers earn profits - black ink.
William Timmons of Strawbridge & Clodear said "I think it came from the media."
Belle Stephens of Moorestown Mall said, "We are all employees, we only call it Black Friday." "We work extra hard. It's a long day of hard work for the employees."
The Christmas shopping opportunity is of great importance to American retailers, and although most retailers want to make profits every quarter of the year and actually earn, some retailers rely so much on the Christmas shopping opportunity. It is that in the Christmas quarter they get the profit of the year and the losses in other quarters also get repaid.
The notion that the next day of Thanksgiving marks the "official" start of the holiday shopping occasion is likely tied to the idea of the Santa Claus parade. The parade to commemorate the Thanksgiving event often involves the appearance of Santa Claus at the end of the parade with the idea that "Santa Claus has arrived" or "Santa is just around us".
History
Many Santa parades or Thanksgiving Day parades were sponsored by department stores in the late 19th and early 20th centuries. These include the Toronto Santa Claus Parade sponsored by Atons in Canada and the Macy's Thanksgiving Day Parade sponsored by Macy's. Department stores used these parades to launch a large advertising campaign. In the end, it has become just an unwritten rule that no store will try to advertise Christmas before the parade is over. So the day after Thanksgiving became the day that officially begins the shopping season.
Later the fact that the shopping season was officially started from this caused controversy. Retail stores in 1939 would have preferred a relatively long season of shopping, but no store wanted to break its tradition and be one of the first to start advertising before Thanksgiving. President Franklin D. Roosevelt made the Thanksgiving date a week in advance, causing widespread anger among those who had to change their vacation plans. Some people refused the change, As a result, American citizens celebrated the Thanksgiving ceremony on two separate days. Some people began to call the change a franking.
Advertising Tip Sites
Some websites provide information about special activities for the next day of Thanksgiving a month in advance. The literal list and prices of goods are usually presented by including photographs of actual advertising circulars. These are either leaked by insiders or are released deliberately by large retailers to give customers information and give them time to prepare their plans.
In recent years, some retailers (including Wal-Mart Stores, Inc., Target Corporation, OfficeMax, Big Lots, and Staples, Inc.) have claimed that advertisements they send as an advance for Black Friday And the prices included in those advertisements are copyrighted and are trade secrets.
Some of these retailers have used the take-down system of the Digital Millennium Copyright Act as a means of removing aggressive price lists. This policy is presumably designed out of fear that competitors will drop prices and buyers may compare stores. The factual validity of the claim that prices are a protected form of writing is uncertain because the prices themselves (although not advertising) would have been determined considering the fact that they would not receive the same level of protection as the copyrighted work.
The benefit of threatening Internet sites with a DMCA-based lawsuit has ultimately proved to be weak. While some sites have complied with the requests, others have either ignored these threats or just continue to put this information under the name of an equally imaginary fictional retailer. Although the DMCA allows websites 24 hours to follow a take-down notice or file a counter-notice, careful use of time can reduce the impact of the take-down notice. In 2003, an Internet service provider filed a lawsuit against Best Buy, Coles and Target Corporation, arguing that the provisions of the DMCA's takedown notice are unconstitutional. The court dismissed the case, ruling that only third-party posters of advertisements, and not ISPs themselves, would be considered the basis for prosecuting retailers.
In the US, using Black Friday advertising tip sites and going directly to shopping varies from province to province depending largely on the difference in shipping costs and the sales tax applicable in that province. Or not. However, in recent years the convenience of online shopping has increased the number of cross-border buyers who want to negotiate outside the US, especially from Canada. Statistics Canada indicates that the number of Canadians who shop cross-border online has increased by nearly 300 million since 2002. Additional charges such as taxes, taxes (brokerage), and brokerage (brokerage) The complex nature of the cross-border can make it difficult to calculate the final cost of Black Friday deals. Dedicated measures of cross-border shopping such as the boarding free clearance of Canadian shopping platform Visa and Canada Post mitigate this problem by estimating the various costs involved.
Cyber thanksgiving
The term cyber Thanksgiving refers to the promotion of online retailers on Thanksgiving Day. According to The Record (Bergen County, New Jersey):
According to e-commerce experts, the importance of Thanksgiving Day for online sales is increasing rapidly. Experts say that this has become a major opportunity for five days of online deals when some bargaining people shop online instead of standing in queues in front of shops.
Greg Ehorn, senior vice president of marketing and e-commerce, Twys 'R' Us, based in Wayne, New Jersey, said, "It's quite interesting that Thanksgiving has really brought us a big sales day (sales day) in the last few years. Has taken shape. " He said, "Everyone wants to know what is going to happen on Black Friday, but when they hit the websites they find that there are plenty of attractive deals and free shipping options." "And if they find the right deals for their favorite products, they actually shop on Thanksgiving Day instead of waiting for Black Friday."
0 Comments